Hamish Gunasekara Essays

Essays

Writing on agentic commerce, product data, and the next era of consumer finance.

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The New Front Door

The search box was the entrance to the internet for twenty-five years. Now the entrance is a conversation.

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When the Customer Can't Be Sold

Agents can't be persuaded, only convinced. What happens to marketing when the buyer can't be sold to.

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Plaid for Products

Every platform shift hides an invisible layer. Agentic commerce needs one too — and it's being built now.

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Writing for Machines

For decades we wrote product copy to make humans feel something. The most important reader now feels nothing.

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The Agent That Wants for You

When an agent holds your taste, budget, and constraints, shopping stops being something you do.

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Agentic Commerce and the Product Data Challenge

Why autonomous shopping agents are only as good as the product data they read.

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The Future of Agent-to-Agent Commerce

What changes when both the buyer and the seller are machines.

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The Next Era of Consumer Finance

Where lending, payments, and AI converge over the next decade.

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Musings on Buy Now, Pay Later

Reflections on Buy Now, Pay Later's rise — and where it goes next.

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What is happening in the retail industry?

Notes on the forces reshaping how things get bought and sold.

Product Data10
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How to Get High Quality Product Data for E-commerce: The Complete Guide

A practical guide to sourcing accurate, complete, high-quality product data for e-commerce that boosts conversions and search rankings.

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Product Data Enrichment: Transform Poor Catalog Information into Sales-Ready Content

Learn how product data enrichment turns sparse catalog listings into detailed, sales-ready content that lifts conversions and SEO.

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E-commerce Product Information Management: Best Practices for Data Accuracy

Best practices for product information management that keep e-commerce data accurate, consistent, and reliable as catalogs scale.

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AI-Powered Product Data Collection: Scaling Quality Across Thousands of SKUs

How AI-powered product data collection scales quality extraction across thousands of SKUs while cutting errors and time-to-market.

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Product Catalog Optimization: Fixing Bad Data That Kills Conversions

How product catalog optimization fixes the bad data that quietly kills e-commerce conversions, and how to prioritize the fixes.

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Real-Time Product Data Synchronization for Modern Commerce Platforms

How real-time product data synchronization keeps catalog, pricing, and inventory consistent across every commerce channel at scale.

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Product Attribute Standardization: Creating Consistent Data Across Channels

A practical guide to product attribute standardization: build taxonomies, normalize values, and keep data consistent across every sales channel.

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E-commerce Search Optimization Through Better Product Data Structure

Learn how better product data structure powers e-commerce search optimization, driving faceted navigation, semantic search, and higher conversion.

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Product Data APIs: Building Infrastructure for Intelligent Commerce Systems

How to design product data APIs that power intelligent commerce: scalable, secure infrastructure for real-time AI-driven retail systems.

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Machine-Readable Product Specifications: Preparing for Agentic Commerce

How to structure machine-readable product specifications so AI agents can compare, evaluate, and buy products in agentic commerce.